Wingtip Associates

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sales and gross profit optimization

Big-data analytics now available to the mid-market

DATATELLER Solutions brings Fortune 500 “big-data” analysis capabilities to the mid-market. We help our clients grow sales and profits from existing customers and products, on a very short time-to-value runway.


Managing your business to aggregates and averages will get you only part of the way. The key to improving and sustaining gross profit is hidden in the relationships between products and customers over time.  Our advanced and proprietary algorithms combined with our expertise highlight sales and profit improvement insights that can’t be uncovered by spreadsheets, dashboards, financial reports, or business intelligence tools.


Our DATATELLER solutions are ideal for B2B distributors, wholesalers and manufacturers that sell hundreds or thousands of products to hundreds or thousands of distributors and/or retailers.


  • It’s easy: We need just 6 data points (that you already have) to get started


  • It’s fast: You’ll start to get insights in about one week


  • You’ll get specific recommended actions to take, at the SKU and customer levels, that will increase your sales and profits from your existing products and customers


  • There’s no software to install or learn, and no expensive data scientist to hire – we handle everything in a managed, secure cloud application


  • Our free assessment of your transaction data will measure potential gains before you commit

DATATELLER Sales Optimizer

Do you have “white-space” opportunity among your existing customers – the opportunity to sell more to those your already serve, and increase your top and bottom lines? We deliver specific, actionable customer insights based on the customer’s actual purchasing behavior.  Focus your sales leaders and salespeople by knowing:


  • Which customers have the highest risk of churn ("flight risk") and the greatest sales growth potential


  • Which items a customer ISN’T purchasing but should be


  • When a customer SHOULD be purchasing those items


  • The QUANTITY of the items the customer should be purchasing

DATATELLER Profit Margin Optimizer

DATATELLER’S Profit Margin Optimizer could leverage a 2% – 5% improvement in profit for your business, generated from existing customers and products. By including cost data to calculate margins over time and applying specifically optimized algorithms, it can provide on-demand, actionable insights such as:


  • Which customers are receiving prices that are better than they deserve? Are you giving away “unearned” discounts?


  • Which items are not generating sufficient gross profit per unit, or contributing negative gross profit?


  • Which items have a range of prices that is outside of normal?


  • Why are margins being squeezed on each item? Is it price, COGS, or a combination?


"DATATELLER Solutions" is a trademark of Wingtip Associates, LLC.

Financial planning, analytics & reporting

Move everyone forward together to achieve business goals

Has your business outgrown spreadsheets for business analysis and financial planning? Does your current planning software fall short of the practical functionality you need to understand, track, forecast and budget your company’s finances?  Are you struggling to produce timely metrics, variance reports and dashboards for decision-makers?


Wingtip Associates configures and deploys leading cloud-based software solutions that support business performance analysis, financial planning and management reporting as an integrated solution, helping our clients to drive strategic business growth.  


Working with your staff to identify the right data and build a model based on how you do business, we can help dramatically improve:

Performance Analysis

Integrating and organizing data from diverse siloed sources to better analyze business metrics and financial performance, in order gain actionable insights

Budgeting and Forecasting

Implementing financial planning and forecasting that’s more reliable, based on business drivers, integrated with general ledger and other data, enables scenario planning, and increases participation of functional managers

Management Reporting

Delivering the right information to the right people at the right time and in the right format, whether numbers-centric reports or graphic dashboards


Our real-world experience in business, technology and project management helps our clients to maximize value from their data and critical business processes, driving improved performance and growth. 

Our Technology Partners

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